Market Intelligence Update - Members Select your Free Reports
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According to International Data Corp (IDC), Apple's iPad and iPad mini tablets are set to lose market share to Google's Android platforms this year. Apple had a worldwide market share of 56.3% in 2011, but is expected to finish 2012 with 53.8% market share. Concurrently, Android products are expected to grow to 42.7% share in 2012, up from 39.8% in 2011. Tablets running on Microsoft Corp's Windows operating systems are expected to take some market share from both Apple and Android, growing to 2.9% in 2012 and 10.2% in 2016.
As tablets continue to increase in popularity, with models moving to more mobile screen sizes with lower price points, demand is expected to continue to grow. IDC raised its 2012 outlook for the worldwide tablet market to 122.3 million units, up from its previous forecast of 117.1 million units, on increased shipments of Android tablets as well as high demand for the iPad mini. 2013 shipment forecast was upped to 172.4 million units from 165.9 million units.
Prices are reflecting this market shift with desktops losing the most ground followed by laptops. Prices of desktops and laptops reached 5 year record lows in July and August, respectively, and are expected to conclude 2012 even further down at 10 to 15 percent off last year. If you're interested in how the PC sector movement impacts your costs or for more information regarding commodity trends, market intelligence and sourcing best practices, contact our associate Sherri Barnes at Denali Intelligence firstname.lastname@example.org. It's a great time to explore Denali market intelligence with year end subscription discounts available.