I just returned from a meeting with my executive team and creative group and I am so excited about all the new programs we have on the horizon. I started telling a friend about everything and she wisely reminded me that no matter how big the programs are, it’s when people overlook the little things that easy successes can turn into epic failures.
“It’s always the tiniest details…it’s the person who doesn’t return the call when they should have, the email that was misinterpreted, the excitement that didn’t come across in someone’s voice…you know, the little things,” she said. So while it was like throwing a wet blanket on my excitement, it didn’t ultimately bring me down because I know that we have a team at SIG that is constantly thinking of “the little things”…the hassles that our members might have and how we can overcome them before they become issues. The conversation with my friend simply reminded me to think through all the details before diving in head first…or as I read in “Great by Choice,” by Jim Collins (one of the books on the SIGgested reading list that SIG will soon be launching) to fire a lot of bullets before lobbing cannonballs. So although we are not quite ready for prime time, I’d love to give you a sneak peak into some of the new programs we will be launching in 2013.
As you know, earlier this year we asked everyone to participate in a member survey, which proved to be incredibly insightful. One of the things we learned from our members was the importance of peer dialogue on burning issues. So in addition to the closed-microphone, large audience weekly webinar series we hold each Tuesday, we will soon launch a series of open-mic, single-topic town hall meetings for 20-22 buy-side members, facilitated by one subject matter expert. These intimate monthly meetings, will take our Peer2Peer resource to a whole new level.
Beginning in 2013, we are also revamping the entire Regional Roundtable program. Instead of holding smaller meetings in dozens of locations, we are planning six SIG Symposiums and four to six single-provider Regional Roundtables. The smaller Regional Roundtables will be facilitated by a single sell-side member, allowing more time for practitioner presentations, panel discussions, networking and peer-to-peer dialogue. The SIG Symposiums blend the finest aspects of our Summits and regional events together in a one-day format filled with executive networking, industry benchmarking, and lessons learned from the most innovative trends and next practices. Through C-level buy-side presentations, concurrent workshops, learning centers, and networking opportunities, delegates will leave with valuable insights, tangible solutions, and a network of new resources. We will have a minimum of three senior executives on the agenda for each Symposium, and we will limit the morning to mid-morning attendance to buy-side attendance only. In addition we will end the day with a formal networking cocktail reception for everyone in attendance.
Over the past four years, we’ve fired a lot of bullets…we have conducted over 60 regional events, both small and large…we’ve reached thousands of buy-side members and non-members…and we’ve conducted and re-worked the format of our events until we feel confident that we’ve thought through many of the little things that could make our successful events dismal failures. Now we are ready to launch the cannonballs. We have a great subcommittee working out the details of the 2013 program and can’t wait for you to share in these events.
And finally, we discussed a complete re-do of the SIG website. We will continue to offer all the benefits of the SIG Resource Center; but the site will also provide easier navigation; quicker access to relevant membership information and other areas of interest; a blog; a reworked career center; and of course, a more user-friendly interface. Why? Because you…our members…told us it was important.
So yes, the devil is in the details and with our amazing team we will continue to work through all the little things to make a big impact in 2013!